New Business Hours!

Monday - Thursday: 11 AM - 8 PM

Friday - Saturday: 11 AM - 9 PM

Sunday: 11 AM - 7 PM

Open Daily to satisfy your sweet tooth!

​​​Named One of Best Candy Stores in the Country by Food Network Magazine

Named One of the Best Shaved Ice Shops in St Louis by Sauce Magazine, Feast Magazine and Riverfront Times!

Voted 2014 Sauce Magazine Reader's Choice Favorite - Favorite Candy Shop

Welcome to How Sweet Is This

The Itsy Bitsy Candy Store

Formally known as Oh Lolli Lolli, How Sweet Is This continues the traditions set forth in the wonderful neighborhood candy store we all know and love.

Located at 804 DeMun Ave. Clayton, MO 63105, in the quaint Hi-Pointe - DeMun Historical Business District, perfectly situated next to DeMun Park and across from the Concordia Seminary Park.

We specialize in bulk candy, gourmet chocolates, a wide variety of gummies, nostalgic candies and gifts.